Category: General

The next social network

Given the valuations that have been floating around for social network companies, there must be quite a financial reward in store for anyone who can predict, or invent, the next one. Sadly, I don't have time to create it just at present, but I can tell you what it will look like.

Forsaking blogs, where you have to write reasonably coherent paragraphs, and Facebook, where you could at least write sentences, the youth of today are flocking to Twitter, where 140 characters is the limit of self-expression, partly so you can send and receive 'tweets' via SMS, which can't do much more.

It's clear, I think, that this trend must continue.

I expect the next killer network - let's call it something monosyllabic like 'Flub' - to restrict you to one word only for each post. A post will automatically be submitted if you hit the space key, and conversations will be much more efficient, yet still allow you to share your plans with your pals:

A: coffee B: yeah A: starbucks B: 'k

You get the idea. Of course, some devices you might use to flub are capable of more complex interaction, but the beauty of flubbing is that you can type your response in morse using only the button on your iPhone headset.

Marketing speak

"Brevity", said Polonius, "is the soul of wit", and I fear this needs more emphasis in our schools, particularly amongst those destined, in later life, to compose marketing materials.

A screen in a hospital waiting room shows a succession of slides about the services on offer; one begins:

BreastHealth UK

The concept of BreastHealth UK is to help women organise and manage their breast health.

A certain superfluity, perchance?

Besides, it seems unlikely to me that any of the fairer sex start their Monday mornings thinking, "This week I intend to organise and manage my breast health".

An app a day...

The Camvine February Twitter Feed is going well - one new thing to do with your CODA screens every (working) day. We're up to nine so far!

Some of them are just hints and tips, and some require a little more technical ability - though even those are pretty straightforward if you understand a bit of Python or PHP.

Ambient social networking

Most of you will know by now that my company, Camvine, makes a particularly cunning lightweight digital signage system - that's 'screens on walls' - which we call CODA.

One of the fun things about CODA is that it's entirely web-based, and can link to other internet-based sources of data. This month, on the camvine Twitter feed, we're going to be posting one example per day of fun and interesting things you can do with CODA.

The first one, appropriately, was a little PHP script that would allow you to display your Twitter feed on a CODA screen. This is an example, by the way, of what makes these social networks work for me. I don't have to keep going back to their web pages or run lots of applications that get buried on my desktop. Amidst various newspaper front pages, weather forecasts, recent photos, my CODA screen also shows me my friends' blogs, my Twitter and Facebook feeds, my diary and the company calendar... and I notice them when I walk past the screen to get a coffee, for example. it's almost a way of picking up on the activities of your social world out of your peripheral vision.

I think this needs a name. I'm calling it ambient social networking.