Status-Q

Oh, boy - I'd love to try one of these. What a great idea! Half-way between jet-ski and jet-pack...

More info here. Many thanks to Simon for the link...

"The thing people don't understand about weddings", said a perceptive friend once, "is that they think it's 'the bride's special day'. When in fact, of course, it's usually the bride's mother's special day. It's when she gets to create the wedding for her daughter that she wishes she'd had herself. And she'll be able to remember the details of this one."

The male equivalent is probably buying a model railway set "for the benefit of your children". Or, at least, it used to be. Now, of course, geeks of my generation are terribly keen to support the RaspberryPi, "because of all its educational benefits".

I was thinking about that this morning as I soldered transistors onto Veroboard... for the first time in about 30 years. It's for the educational benefit of my dog...

I tried GnuCash, which is free, and now really quite good. I used Ledger for a bit, which is splendid if you're a geek who likes everything in text files. Both of these gave me a lot of control, but they also swallowed a great deal of my time.

Friends suggested I should look at cloud-based offerings, and after experimenting with a few I came across FreeAgent.

I was, I must admit, rather hesitant about this. As a limited company, albeit a very small one, we needed to pay their top rate of £25/month plus VAT. A total of £360 per year. That's quite a lot for accounting software in a small company. (If anyone decides to try it as a result of this post, please click this link and you might save me a few pennies!).

In addition, I understood 'real' double-entry bookkeeping, and this hid a lot of that behind the scenes, so it couldn't be a real accounts package, could it?

Well, several months on, I just love it. It saves me a huge amount of time - much more than 30 quid's worth per month, I suspect - does almost everything I need, and is very UK-oriented (so it tells me when my VAT returns and annual company returns are due). It produces nice invoices and send them to our clients, along with links for electronic payment options if they want to use them. It's very good at importing my bank statements with minimal manual intervention, it makes submitting VAT returns a breeze, and on the rare occasions when I've contacted support, they've been very prompt and helpful.

Finally, there's a good API, and various apps for smartphones which make it really easy to log expenses and timesheets.

There are some things I'd like changed: I wish the pricing was a bit more competitive for small companies, I wish they offered a low-cost 'personal' version because I'd like to use it on my own accounts, I'd like a few more options when configuring invoices... but all in all, it comes highly recommended.

The world is full of blackberries this morning, and they always taste better when picked straight from the bush. I'm sure this can be traced back to our hunter-gatherer roots somehow. But as an effect, or as the cause?

An intriguing article by Charles Duhigg, published a few months back in the New York Times magazine, talks about the value to large retailers of knowing when their customers are pregnant:

There are, however, some brief periods in a person's life when old routines fall apart and buying habits are suddenly in flux. One of those moments -- the moment, really -- is right around the birth of a child, when parents are exhausted and overwhelmed and their shopping patterns and brand loyalties are up for grabs. But as Target's marketers explained to Pole, timing is everything. Because birth records are usually public, the moment a couple have a new baby, they are almost instantaneously barraged with offers and incentives and advertisements from all sorts of companies. Which means that the key is to reach them earlier, before any other retailers know a baby is on the way. Specifically, the marketers said they wanted to send specially designed ads to women in their second trimester, which is when most expectant mothers begin buying all sorts of new things, like prenatal vitamins and maternity clothing. ""Can you give us a list?"" the marketers asked.

Well worth reading the whole thing. Gives a whole new ring to the phrase ‘targetted advertising’!

An interesting bit of data visualisation by Andy Kriebel gives some ideas.

I'd love to see how this varies for different countries/climates...

A good holiday is when you can't remember whether it's Sunday or Monday.

Most of you have probably heard by now about how the technology reporter Mat Honan's accounts were hacked and how he lost his Google Mail, his Apple and Amazon account, his Twitter account and the contents of his iPhone and laptop. All in under one hour.

What's fascinating about this story is that we know how it was done: there was no heavy brute-force attack on weakly-encypted passwords, no SQL injections on his company's website. The hackers had no animosity towards him; they didn't know who he was, they just liked his three-letter @mat Twitter ID. In other words, this could easily happen to you too!

If you haven't heard the story, then I recommend listening to episode 364 of Security Now, which you can get from here or here. The discussion starts 30 mins into the programme.

You should probably listen to this if you, say, use the Internet...

On Aug 5th, the Curiosity rover landed on Mars. I hadn't really absorbed, at the time, just what a technical achievement this was: not so much getting the thing to Mars, but landing it safely and ready to roll shortly after it hit the Martian atmosphere at 13,000 miles per hour. It weighs nearly a tonne. The Jet Propulsion Lab had, of course, made CGI simulations showing how the process would work, in advance of the landing, but in this brilliant piece of video editing they intercut it with footage of the control team on the ground celebrating its arrival. I suggest you turn the volume up and watch it full-screen.

Rose's aunt used to work at JPL, and, when I visited many years ago, one of the directors made an offhand comment which basically amounted to a job offer. At the time, it was all very quiet, and though I was interested in the work, the elderly rows of SPARCstations tracking satellites didn't grab me as particularly thrilling. Now, however, there can't be many organisations that could put together a recruitment video like this!

"Can we arrange a time for a conference call with you?", said the enthusiastic email that landed in my inbox last year from some company's marketing department. "We're very excited to tell you about our new viral videos!"

To which my response, of course, was that if they were really viral, they wouldn't need to tell me about them!

I thought of this while watching Euan Semple's keynote from the State of The Net conference in June, which, in contrast, has a gentle, understated style yet includes some nice ideas that come from years of careful thinking about corporate communications, both internal and external.

Euan Semple is the author of Organizations Don't Tweet, People Do.